Web Designer & Front-End Developer
An overview of some of my design and development work plus a look into my side projects.
One of my responsibilties at Plusnet was to build A/B and multivariant tests using Adobe Target. These allowed me to test new sales page designs against existing ones by seeing how conversion is influenced.
This specific example shows a test where I compared the existing broadband packages page against a new streamlined full width variant over a 30 day period. Once this was over, metrics within Adobe Target and Google Analytics showed that the new variant succeeded in improving conversion. It was subsquently rolled out in a later sprint.
Brand Toolkit is an internal website built on Wordpress which gives Plusnet creatives and stakeholders easy access to brand assets.
It started out as a small side project of mine intended for use within the web dev team, but grew in scope and is now used by creatives and brand stakeholders in departments across Plusnet.
I created a screenshot automation tool using Ruby and Selenium WebDriver to help Plusnet developers easily generate large amounts of screenshots for use during stakeholder signoff.
Users can either select from common tasks, such as generating screenshots of all pages required for signoff of a broadband offer, or they can pass in a custom array for one-off jobs.